Why Conative + Rithum Changes the Game
Rithum centralizes your listings, orders, and marketplace operations. Conative adds the intelligence layer on top: AI demand forecasting, automated buying recommendations, and marketing-to-inventory attribution that Rithum does not provide natively.
Your team can stop exporting and uploading Rithum data manually, connect this data seamlessly, and make better decisions across your inventory process in minutes.
What You Can Do With Conative + Rithum
Forecast Demand Across All Channels
Combine Rithum’s multichannel sales data with Conative’s AI forecasting to predict demand at the SKU level. Plan confidently for every marketplace, not just your DTC store.


Stop Stockouts Before They Cost You
Conative monitors sell-through rates across your Rithum channels and sends reorder alerts before your best-sellers run dry. No more lost revenue from out-of-stock listings.
Connect Ad Spend to Inventory Decisions
With access to Rithum's marketplace advertising data, Conative shows you which promoted products are selling through and which are tying up cash. Align your retail media spend with what’s actually moving.


Replace Spreadsheet Buying with AI Recommendations
Stop exporting Rithum reports into Excel to plan your next PO. Conative’s AI analyzes your multichannel data and recommends what to buy, how much, and when to order.
Data We Sync and Solutions We Activate
What Data We Sync from Rithum
- Multichannel sales data: Revenue, units sold, and order volume across every connected marketplace and retail channel.
- SKU-level inventory feeds: Real-time stock quantities across distribution centers and fulfillment locations.
- Order and fulfillment data: Order status, shipment tracking, returns, and cancellation rates by channel.
- Channel performance metrics: Marketplace-level sales trends, listing health, and sell-through rates.
- Retail media spend data: Marketplace advertising costs and campaign performance tied back to product-level results.
Solutions Unlocked by This Integration
- Multichannel Demand Forecasting: AI-powered demand predictions using sales data from every Rithum-connected channel, not just your webstore.
- Inventory Planning & PO Automation: Automated reorder recommendations and purchase order generation based on real sell-through across marketplaces.
- Marketing Budget Allocation: See which marketplace ad campaigns drive profitable sales and which promote slow-moving inventory. Reallocate spend with confidence.
- Overstock & Markdown Intelligence: Identify products sitting too long across channels and get markdown recommendations to free up cash for better-performing SKUs.
- Alerts & Cross-Channel Reporting: Real-time notifications when sell-through spikes, stock drops below reorder points, or channel performance shifts. One dashboard, every channel.



