Maximize Every Ad Dollar With Inventory-Aware Marketing
Know exactly which products to promote to maximize ROI.
Why inventory-aware marketing matters
Most marketing teams plan ad spend without seeing live inventory, so budget keeps flowing to products that are low or already sold out. Inventory-aware marketing fixes that: Conative AI connects ad performance and stock at the SKU level in real time, so you avoid stockouts during campaigns and promote the products you can actually ship.
Smart Analytics for
Savvy Marketing Teams
Real-time insights
Get Google and Facebook campaign metrics down to the SKU. View ad spend, conversion rates, and revenue for every product.
Market the right products
Leverage granular data to promote the products that drive the most revenue. Make confident decisions on what and when to mark down.
Align marketing with inventory
Get alerts when inventory is running low for the products driving your campaigns. Leverage Conative AI to help predict re-order amount and frequency.
Voices of Success
“No other tool combines advertising and ROI with product and inventory, showing overall advertising performance with individual performance and the relationship with stock. A lot of tools report — using historical data — but don't predict, with little guidance on what we need to do this week, this month to stay successful. Conative delivers all of this.”
Andrew ForbesCEO of Hammit“Internal teams that were previously siloed are now able to connect and collaborate more effectively and efficiently... Matching this with marketing performance data, our merchandising and marketing teams can track other performance attributes to optimize ad spend, plan content creation, and make quick marketing decisions.”
Dan KenigsbergCo-founder, A.S. 98 / Miz-Mooz“By looking at these indicators, we can see if inventory is running low. Based on this data, we suggest what products should be moved up on the page to maximize revenue.”
“For me, Conative AI is the ultimate analytics tool for anything related to product performance.”
Michelle ChenEcommerce Director, Chan LuuSee ad performance
down to the SKU
Your ad reports tell you which campaigns spend money. They rarely tell you which products make it back. Conative AI ties every Google Ads and Meta Ads dollar to the SKU it promoted, so you see ad spend, conversions, and ROAS for each product in real time, and shift budget toward the ones actually driving revenue, not an account-level average that hides your winners and losers.
Promote what you can ship
The fastest way to waste ad budget is to advertise a product you cannot fulfill.
Low-stock ad alerts
Conative AI sends low-stock ad alerts for the products driving your spend, so you adjust budget before a best-seller sells out.
Merchandising optimization
Products are ranked by conversions, sales, and current stock, so the ones worth promoting get the visibility.
One real-time view
Campaigns connect to live stock levels, keeping marketing and inventory working from one real-time view.
How inventory-aware marketing increases ROAS
ROAS falls when budget keeps flowing to products that are low, out of stock, or already marked down. Conative AI approaches AI ad optimization from the inventory side.
Spend shifts toward in-stock, full-margin products.
Spend pauses on items you cannot ship.
Spend moves to the overstock a promotion can clear.
The result shows up in ROAS and in full-price sell-through, with more revenue coming in at full price instead of markdowns.
Beyond the dashboard
Most tools stop at reporting. Connie, the Conative AI agent, answers the questions a dashboard cannot, in plain English. Ask “Which products could absorb a price increase without hurting margins?” or “What is driving the anomaly in this variant's conversion rate?” and get a data-backed answer, not a chart you have to interpret yourself.
Frequently asked questions
What is inventory-aware marketing?
Inventory-aware marketing connects ad decisions to live stock data, so budget goes to products you can fulfill. Conative AI tracks ad performance and inventory at the SKU level in real time, helping brands stop promoting low or out-of-stock items.
How does Conative AI connect marketing and inventory data?
Conative AI pulls data from your ecommerce store, ad channels, and inventory system into one real-time view. You see ad spend, conversions, and stock for every SKU together, so marketing and inventory teams work from the same numbers.
Which ad channels does Conative AI support?
Conative AI brings in campaign data from Google Ads and Meta Ads down to the SKU, alongside Shopify, Amazon, NetSuite, and ShipHero data, so you can see paid performance next to inventory in one place.
Can Conative AI tell me which products to promote?
Yes. Conative AI ranks products by conversions, sales, and current stock, so you can promote best-sellers you can fulfill and mark down items tying up cash. Recommendations update as new data arrives.
Does Conative AI alert me when a promoted product is low on stock?
Yes. Conative AI sends low-stock ad alerts for the products driving your campaigns, so you can adjust spend before you advertise an item you cannot ship.
How does inventory-aware marketing improve ROAS?
By keeping budget on products you can sell. Conative AI's inventory-based ad optimization shifts spend toward in-stock, full-margin SKUs and away from items that are low, out of stock, or stuck in markdown, so the same budget returns more revenue. Teams track the lift through ROAS and full-price sell-through.
Can Conative AI spot overstock and high-potential products?
Yes. Conative AI runs gap analysis across your full catalog, flagging overstock to mark down and high-potential products to scale ad spend on. Budget follows the inventory worth moving, and recommendations update automatically as sales and stock levels change.
Who is Conative AI built for?
Conative AI is built for growing eCommerce brands, typically on Shopify or DTC, that run paid ads and manage real product inventory. It fits teams where marketing and inventory decisions need to stay aligned.
How long does it take to get started with Conative AI?
Most brands are onboarded within about two weeks. Conative AI connects to your existing store, ad, and inventory data, so you start seeing SKU-level insights without rebuilding your stack.